How do people see your business?

To understand how your ideal clients see your business, think about the marketplace from their perspective. Especially on the internet, there are countless activities, experiences, emotions, and opportunities vying for your attention.

All of your potential clients only see your business differentiator: how your business is different from the rest.

The differentiator that makes the most impact is your "Why Story." Our Why Story Journal and presentation will help you identify the elements you need to compose your Why Story.